BEHIND CROSS CULTURE
Founded in 2025 by Evan Piel, this brand was created with a simple mission: to design faith-inspired apparel that lets you wear what you believe. What started as a personal calling grew into a vision to bring Christian clothing to a new generation — bold, modern, and intentionally crafted.
Every piece is thoughtfully designed and named after a Bible verse that inspires its message. With a focus on quality, creativity, and purpose, the brand exists to spark conversation, spread positivity, and make faith a natural part of everyday style.
This isn’t just clothing — it’s a way to share your values, express your faith, start conversations and carry a reminder of God’s word wherever you go.
And then he told them, "go into the world and preach the good news to everyone" - Mark 16:15